When a challenger boldly pursues the incumbent’s base, it’s typically a good sign an incumbent is in trouble. This is now the case in New Jersey, where Republican Chris Christie has polled far ahead of Gov. Jon Corzine (D) for months. As the candidates head into the home stretch of this campaign, the Republican Governors Association is sponsoring television ads targeting environmentally-conscious voters. The ad cites the Sierra Club’s criticism of Corzine. Additionally, the RGA is launching radio ads targeting Hispanic voters. With Christie already winning nearly one in five Democratic votes, the RGA’s ads will solidify his lead.
This is a significant development from a broader perspective, as well. Chris Cillizza explains:
The RGA would not release detailed expenditure information about their latest buy but the symbolism is clear: national Republicans view the New Jersey race as a chance to roll up a major victory in a blue state and, in doing so, send a message to party regulars and voters more broadly that GOP candidates can win even among traditionally Democratic groups.
By proving they are the party of ideas, Republicans can gain the edge in other blue states. New Jersey is an excellent test case for next year. Christie is offering Garden State voters a message of market-friendly environmental policies, tough spending controls, and government reform. These are issues that resonate across the spectrum. The Christie campaign’s message is one that other Republicans will want to replicate in 2010.